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Exhibitor Report
from A to M
„Turn it up“
 „Turn it up“ – that’s the motto Bonsport GmbH presents itself at FIBO 2006. This year is in the spotlight of the new brand strategy, which has been launched by Les Mills International after intensive research and professional planning. A consistent global appearance will boost both growth as well as publicity of Les Mills and will also support to find strong business partner and tighten brand loyalty of end-consumer. After all there are more than 10.000 fitness clubs, which successfully offer Les Mills prechoreographed programs worldwide. And every day they become more. As a brand Les Mills has ist own personality – it is consistent and it remains true to itself. Les Mills stands for high-quality group fitness programs. Charakter features of all programs are expressed by the words Bold, Fun and Energetic. Bold stand for daringness, audaciousness and adventuresomeness, Fun means amusement, joy and pleasure, Energetic communicates energy and vitality. All presentation, marketing and training activities will reflect this picture in the future.
The Les Mills Logo is from now on supported by a tagline – „Turn it up“. Turn it up communicates the meaning of the brand, its distinctness and focuses directly on customers. Les Mills is a strong brand. That the reason why in the future all program logos will always appear in alliance with the brand LES MILLS so the name LES MILLS BODYPUMP (as an example for one of the seven programs) will always haunt people´s mind as the one and only archetype.
Bonsport GmbH, Hall 2, Stand 2061
“Furniture for people”
A company that supplies changing room, bistro, office, trainer’s workstation, storeroom and ancillary room furniture manufactured in its own production facilities can confidently claim to have a unique selling position. Furthermore, C+P Möbelsysteme – leading supplier in the fitness market for over 10 years – is presenting several new products and its latest product developments at FIBO 2006.
 A special feature of the products is that these ideas often arose from practical cooperation with trade partners and users. A good example is the new “XXL lockers” which offer plenty of space even for very large bags. And C+P meets the ever-increasing demand for individual cabinet fronts with new design options. What’s more, ergonomic solutions for the trainer’s workstation will also be on display. The product range also features a new coat rack with bench system for the growing exclusive changing room sector. The producer from Breidenbach seems to be taking its role as a steel furniture specialist seriously – because the C+P team’s declared goal is to always be recognizable as the market leader.
The most recent reference object of the German furniture professional is Ski Dubai – a gigantic indoor ski dome in the Middle East. Another top reference is the recently opened out-patient rehabilitation center “medicos.AufSchalke“. Here C+P supplied not only the visitors’ lockers but also reception and bistro counters, office furniture as well as the exclusive furniture of the S04 players’ lounge and players’ changing room.
C + P Möbelsysteme GmbH & Co. KG, Hall 2, Stand 2092
Extended training control systems
 The company emotion fitness, that has been known on the fitness market as a specialist in cardio training systems for several years, has now extended its product range to training control for weight lifting machines. The newly marketed mpc – motion power console - is a weight machine control system that works independently on almost every strength machine that works with plates. It is also suitable for refitting and does not require a power supply. For the first time an integration of different weight machine brands into one training system becomes possible.
The training documentation of power- and cardiosystems can be done on a regular personal computer in addition with the motion training manager software. Based on integrated analytical systems, personal biometrical data and training aims a personal training plan is being developed and saved on a chipcard. Whenever a user gets to a specific weight machine he gets all the information required for his upcoming session (such as seat positions, weights, repetitions and sets). In addition, there is the option that an auto-weight-adjustment-program controls the training performance of ones workout and automatically adapts the weights recommended for the next workout. Thereby the user is certain, that he always trains within the right range to achieve the results desired.
By this training method, results become possible, that used to be achievable only with a very high trainer to member ratio. After a certain amount of time, the accumulated workout results can be read into the PC-program to compare different time periods. All the results can be visualized and printed out to present them to the customer.
In combination with the motion line cardio units, which are equipped with identical monitors, even beginners can handle a systematic and individual workout. Strength and cardio – together on one chipcard!
emotion fitness GmbH & Co. KG, Hall 3, Stand 3610
World-class performance 
FreeMotion Fitness, the provider of a full circuit of integrated functional training equipment in the industry, now offers world-class performance in a treadmill built to last. FreeMotion Cardio introduces a new Treadmill powered by the innovative DRVS™, Direct Rear Velocity System; a rear-drive motor system that runs cooler, cleaner and quieter while reducing belt-wear for less maintenance. It features a 22” by 60” walking surface and has an optional 12.1” LCD television. The DRVS, motor system features many components which contribute to its fluid performance and longevity. Unlike other treadmills, this motor system pulls (rather than pushes) the treadbelt, which provides direct, consistent belt tension and alleviates some of the stress on the bearing and rollers. Less stress equals less maintenance. The new vector motor controller provides direct feedback to the motor which allows it to automatically adjust every time a user’s foot hits the deck. To the user this means a smooth, consistent workout, and an efficient, long-life motor for the owner.
FreeMotion Fitness, Hall 3, Stand3270
World premier at FIBO 2006
FIBO 2006 will be the starting point of a new worldwide promotion campaign by fitvibe. The “Thanks, Coach!” campaign aims to demonstrate the advantages of fitvibe’s built-in Personal Coach. Daniela Domröse, Miss Deutschland 2006, will present the new fitvibe Excel Pro to the public at this year’s FIBO in Essen. Miss Domröse will also demonstrate the advantages of fitvibe’s Personal Coach by regularly performing training sessions. With the built-in Personal Coach, a person can select the muscle group(s) he wants to work on, his current level of fitness  and his current training status (e.g. first week). No waiting for the instructor, no desperately scanning an exercise poster. The Personal Coach clearly displays and explains each exercise. Simply select the desired program and push the start button.
The built-in Personal Coach allows the fitness or wellness professional to manage several clients at the same time. Each client can work autonomously and efficiently. With the optional pre-paid minute card, the client can buy vibration minutes, offering the fitness professional a clear view of the fitvibe’s return on investment. An easy-to-use and portable card writer is used by the fitness or wellness centre to load minutes onto the chip card.
Both fitvibe enthusiasts and professional athletes can extend the built-in Personal Coach with the optional fitvibe easyTrain software. New exercise routines can be added, and the user can even go for specialized training packages, like golf, skiing, tennis, football, etc. All pre-programmed routines have been carefully selected by skilled professionals.
Fitvibe International, Hall 1, Stand 1084
Manufacturer of rehabilitation equipment
Habys is a manufacturer of rehabilitation equipment. For eight years they have been gladly and passionately participating in the healing of the human body throught touch. They offer wide and diverse range of products such as: portable i stationary massage  tables, treatment's room equipment, physiotherapy couches, stools and steps, panel screens and gym ladders as well as bolsters and mattresses.
Habys, Hall 5, Stand 5004
More systematic fitness training
The energy coach® is the first system to determine the individual energy consumption on strength training worldwide, allowing the employment in mass sports. An easy handling allows the utilization of the energy coach® for all athletes on nearly every conventional weight-training machines. The range of application of the energy coach® is multifaceted owing to the innovative control of strain in strength training. It helps optimizing the effects of muscular hypertrophy training and of strength-endurance training in competitive sports, it allows to control the strain by supervise the energy consumption of the patients in rehabilitation centres. It is a chance in gaining the nutrient supply balance on therapeutic and preventive Interventions, for instance at work with obese or adipose patients, at fitness- and wellness centres and to reach the aimed reduction of weight. The energy coach® allows optimizing the nutrient intake for energy balance, based on actual energy consumption.
 The Installation of the energy coach® works with a variety of weight-training machines, which allows the usage in almost any fitness studio. No complex mechanical installations are needed. In cooperation with different manufacturers of weight-training machines an implementation and combination to other record devices is possible. Data (Results) from other endurance ergometers can be overtaken into the energy coach® - system.
In addition to determine the energy consumption, the energy coach® - system captures other strain-parameters, like the dynamic load, the quantity of series and repetitions of completed strength exercises. If desired, various graphical analysis and overviews over different periods could be given out. The dialogue with the analysing system of the energy coach® takes place on an information kiosk with comfortable usage.
The energy coach® gives the possibility to determine the energetic strain in strength-endurance training and muscular hypertrophy training, offering the possibility to create new strain oriented training plans on resistance training. Controlling the strain could be reached by supervising the energy consumption in every single exercise, needed to optimize the nutrient intake for energy balance or to optimize the resistance training, based on actual energy consumption.
Moreover the system allows every participant on mass sport, in combination with approved nutrition concepts, based on individual energy balance, the utilization in weight reduction.
highway ID-Systeme GmbH, Hall 2, Stand 2134
A sensational All-in-one solution
To bring further satisfaction and excitement to the fitness world, HotZone Fitness dedicates the most sensational all-in-one solution - Vitality. Vitality is a well-designed upright bike, which combines traditional exercise program with personal entertainment system tailored to users' requirements and facilities. The creation of Vitality ends the unentertaining routine of the traditional in-door exercise. This is a high-end home fitness equipment that provides superior and club-feel quality for individual users. 
It is intelligent because it is built in Linux embedded system. Easy to use (GUI): Using graphics to indicate simple steps on screen without complicated setup instructions. It offers entertainment: MP3, TV channels and A/V In function are embedded; you can simply enjoy your fitness equipment without being limited from space or location. It is not only fitness equipment; it is also an art piece. All the HotZone-Fitness's products are certified to ensure the core of the products - Health and Safety are delivered to the users. The ergonomic design brings users comfortable workout environment and protect users from exercise damages.
HotZone-Fitness Corp., Hall 2, Stand 2056
Accurate body composition
IntelaMetrix revolutionizes body composition with an accurate, fast and affordable ultrasound device. IntelaMetrix™ Inc., a start-up technology company that delivers state-of-the-art assessment tools for the health, fitness and wellness industries, introduced the first of its kind ultrasound body composition analysis. The BX 2000 offers exceptional benefits not only to fitness facilities, weight loss centers, health care providers, employee and corporate wellness programs, but also to professional and collegiate sports teams, educational institutions and the military. This new ultrasound device, the BodyMetrix™ BX 2000 along with the 3-D visualization software, is designed to provide the most accurate body composition assessment more quickly and with less intrusion than existing methods.
 Current methods of assessing body composition are either inaccurate, expensive or simply intimidating to members or patients. BodyMetrix eliminates these barriers by offering users quick and reliable health assessments. BodyMetrix can accurately and easily measure a person's body composition without time consuming procedures or uncomfortable pinching of fat. BodyMetrix™ uses the same proven and safe ultrasound technology that physicians use to scan and view images of growing babies, and measures site specific fat and muscle thickness and overall body fat percentage.
The BodyMetrix system integrates the exciting new BodyView™ software program. BodyView is a health and wellness, reporting and personal imaging software program which provides 3-D visualization of present and future body views so users can visualize their fitness goals. BodyView also provides detailed analysis of health risks and recommendations based on a person's Body Mass Index (BMI), body composition, circumference measurements and activity level.
Intelametrix Corp., Galeria, G-47
Precise Technology 
People join Health Clubs for a goal. It can be to loose weight to improve aerobic power, to increase muscular strength or just to look better. Clubs should provide services to help members to achieve these goals, trying to be more competitive in the Fitness Industry market and to increase member retention. Members need to get clear information concerning their wellness status including muscular strength, and personal trainers should be aware of it to provide individual exercise prescription and effective resistance programs. “1 RM Tester" can be a powerful tool for fitness assessment. Precise Technology for a scientific approach to Fitness Assessment Testing of muscle's 1 Repetition Maximum 10 different kinds of weight equipments' data, data printing, memory and communication function(RS 232) portable and easy handgrip convenient manual with navigation key and numeric buttons.
JNB SPORTS, Hall 5, Stand 5112
Experience-based lifestyle concept
MCM Business Solutions and the “do it Wellness Academy” jointly present the experience-based lifestyle concept BodySense®, an innovative holistic method that combines wellness and selfness. The Exercise Scientist Jürgen Woldt has been studying the effect of perceptions and emotions on muscular behaviour for the past 20 years and has come up with some completely new approaches. The muscle-motivation model according to Jürgen Woldt is based on the results of this research, has a world-wide patent and combines movement with sensory perceptions in a unique way.
 The BodySense® Sensory Concept for Fitness and Wellness Systems presented at the Fibo is based on the 5 elements of TCM (Traditional Chinese Medicine) and is the first wellness and selfness method for the training area. An achievement-oriented, functional set of instruments becomes a "sensual" wellness oasis with BodySense®. Experience physical movements in a completely new way, sense what you are doing is the creed of this method. Sensory stimuli such as colours, pictures, words and aromas create a new and attractive experience in the training room. The forces of nature are made accessible in the studio.
MCM Business Solutions offers a customised consulting package for all marketing and sales questions. The fitness enterpriser can thus position himself successfully on the market create with BodySense® and the mega-trend Wellness/Selfness. The MCM trainers and advisors attend to not only the fitness sector but also other big-name companies from service, trade and industry in the fields of management training, consulting and multimedia. Innovative ideas outside conventional concepts are the trademark of this company.
The “do it Wellness Academy” informs you about the extensive range of advanced and further education courses, from a BodySense® Practitioner through to a BodySense® Wellness-Trainer. Over 200 trainers have been instructed since 1998 and now work in a wide variety of BodySense® sectors, offering exercise courses according to the 5 elements, BodySense® in health practices, BodySense® lifestyle and wellness seminars, BodySense® personal coaching in management, BodySense® wellness events (e.g. Aldiana).
MCM Business Solutions GmbH, Galeria G-49
Profesional treatment of back and neck pain
Back pain is a growing problem of modern societies and thus the professional treatment a growing and rewarding business. The MedX Corporation was founded 1986 by Arthur Jones, founder and retired chairman of Nautilus Sports/Medical Industries, Inc. MedX was established to continue the research and development projects initated by Arhur in the 1970’s. The goal was to perfect the first meaningful tools for testing human functional ability, strength, muscular endurance and ranges of joint motion.
Medical clinics around the globe rely on MedX medical machines for treating chronic back and neck pain. Clinical studies have proven that MedX spine strengthening exercise therapy relieves pain, restores function, and reduces the need for spinal surgeries.
The Core is the exercise versions of the highly publicized MedX medical machines and makes the profesional treatment of back and neck pain available to health clubs worldwide. The Core workout is delivered through a series of five bio-mechanically precise exercise machines. The machines were developed to increase the strength, stability, flexibility, and endurance of the muscles that support the spine. These four essential components of spinal health have been clinically proven to dramatically reduce lower back and neck pain, and in some cases eliminate back pain completely. Exercise sessions are short, less than 20 minutes twice a week. And clients begin to feel positive results at once.
Develop a niche market and differentiate your club in less than 300 sq. ft. With MedX and The Core Spinal Fitness Systems™ you can become a leader in the professional treatment of back and neck pain. Whatever the goal of your clients’ exercise regimes – from aesthetics to sport-specific training – the Core is the first step to success. MedX Germany is going to present The Core Spinal Fitness Systems™ and the MedX Lumbar Extension Machines (Medical Machine) at FIBO 2006.
MedX Rückentraining, Hall 1, Stand 1027
Revolutionary cardio device 
For the first time in Europe, Megaform AG will display Gin Miller’s latest creation : The Ramp. The Ramp is the new and revolutionary cardio device. The Ramp is sure to give circuit training and group fitness classes an innovative and unique edge. This piece of equipment is appropriate for all ages. It requires the use of many muscle groups, specifically focusing on the rear muscles. The Ramp provides fitness fans with a new and exhilarating way to exercise and ultimately enables everyone to lose weight easier.
Megaform AG, Hall 6, Stand 6016
Body Stability Check at FIBO 2006
 The Austrian company MFT – Multifunktionale Trainingsgeräte GmbH is the successful producer of balance and trainings tools, the MFT discs. At the FIBO fair MFT will present the brandnew S3 Body Stability Check. The S3 Body Stability Check is a new computer-aided measuring system which enables you to evaluate the active global body stability, the ability of sensorimotor regulation and functional assymetries at a blow.
The S3 Body Stability Check provides possibilities to record andevaluate. Thus you can monitor and document the history of all measurement parameters. An additional feature of the software is the generation of a proposal for MFT specific exercises.
MFT - Multifunktionale Trainingsgeräte GmbH, Hall 1, Stand 1015
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