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FIBO POWER - the strong new FIBO brand in Hall 7
Bodybuilding and power sports given new profile
Düsseldorf. The FIBO has always been strong. Established stars such as Arnold Schwarzenegger and Sylvester Stallone have paid visits in the past and Ralph Möller, the "gladiator" from Recklinghausen, is a frequent visitor to the event. The four days of FIBO, and especially the weekend when the Essen exhibition halls open their doors to the general public, are high-power days featuring plenty of stars, including current top athletes such as "Mr Olympia" Ronnie Coleman, and Denis James and Günther Schlierkamp. All of them were guest at FIBO.
Now FIBO POWER is set to make the event even stronger, a power brand aimed at giving bodybuilding and power sports its own profile within the FIBO. The name says it all: for the first time the segment now has its own website (www.fibo-power.de), highlighting the brand new face of the FIBO and its exhibitors in Hall 7. "Back to the best of bodybuilding" is the policy which the FIBO Director Olaf Tomscheit and his new team are adopting for the segment in 2006. This is scarcely surprising, as almost 40 percent of the visitors who come to Essen at the weekend are mainly interested in bodybuilding and power sports. From 27 April 2006 they will be treated to a first-class stage programme in Hall 7 featuring presentations from top performers.
Further information can be obtained from the FIBO POWER Press Office
Dr. Mike Seidensticker
Phone: +49 (0) 211 - 90191- 128
Fax.: +49 (0) 211 - 90191- 138
Email: mseidensticker@reedexpo.de
Eva-Maria Geef
Phone: +49 (0) 211 - 90191- 191
Fax.: +49 (0) 211 - 90191- 138
Email: egeef@reedexpo.de
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